Everyone wants an individual shop critique, but there are a
few basic things that will apply to almost every shop. Here is
my list of the main things to consider.
1) Banner and Avatar – do they relate to
your products in some way? Is the text clear and easy to read?
Your avatar can be used very effectively as part of your
‘brand’, so select it wisely. I’ve kept the same avatar as
long as I’ve been online.. people recognize me by my avatar.
Others like to change theirs on a regular basis. There is no
‘right’ and ‘wrong’ way to do it. You just have to do
what works best for you. I personally like to see an avatar that
reflects in some way the product(s) that you sell, but that is
my personal opinion.
2) Shop Title – This appears directly
below your banner and is updated in the ‘appearance’(insert
link here) section of Your Etsy. The shop title is also known as
your ‘tag line’. Use it effectively but keep it short.
3) Shop announcement – Please don’t tell
me your life history here.. I don’t want to know. I do like to
see a short (few lines ) about your shop and any current
‘specials’ you may have. Also, be absolutely sure that any
links that are on your shop announcement are not broken. And be
aware that if you do have an active link here that I just may
follow it and get distracted elsewhere. Don’t tell me about
every team that you belong to here… unless you don’t want me
to look at your product.
4) Featured Items - A great place to show
off your different styles of work. Use items from your earlier
pages (people can already see what’s on your first page). A
variety of items and prices is always nice. Remember, that when
people ‘heart’ your shop, these three items are their
reminder! Keep them fresh.
5) Profile – Tell me about yourself. How
did you get started in your art form, what inspires you, etc.
6) Shop Policies – This is one of the most
overlooked sections by Etsians and is by far (in my opinion) the
most important. Having good shop policies in place can help to
avoid situations down the road. It is strongly recommended that
every shop have policies in place for payment , shipping and
7) Location – Another very useful piece of
information. Etsy is an international site, so please list your
town (or the nearest larger town) , your state, and your
country. I’ve been to Paris but not to France, I love
Melbourne but I’ve never been to Australia. Sydney is a
beautiful stop in Nova Scotia (Canada) . By putting your
complete information in your location it makes it much easier
for others to use the ‘geolocator’ to find you! And you are
looking to be found are you not?
8) Shop Sections – Shop sections are a
great way to organize your shop. Use them to your advantage! You
have complete freedom to choose how you want your sections to be
set up so have some fun!
9) Photos – everyone wants a critique of
their photos. Make sure that the photo is clear and crisp, and
use as many photos as you can of the item. Inside, outside,
upside down, you get the idea. Unless you are selling a rug,
please don’t put your item on the floor. Natural light is
best, and avoid a cluttered background. If you are unsure of a
particular photo, have someone look at it and tell you what
caught their eye in it. If its not the item for sale, its not a
10) Tags – One of the most misused and
abused features (in my opinion) on Etsy. When selecting tags,
try to pick words that you would use to describe the item to
someone who cannot see it. IE paint a visual picture. Don’t
forget to include the colour! Please make sure that the tags are
relevant though. Everything can be a gift, so ‘gift’ is not
a relevant tag. ‘Stocking Stuffer’ is a tag that gets used
during the holidays. As soon as someone can define accurately
exactly what a ‘stocking stuffer’ is then it will be able to
be used. But until then let’s just leave it off.
11) Materials- This is one of the most
overlooked sections in a listing. Be as detailed as you can in
your materials listing. There are 13 tags available for
materials so don’t be afraid! Also, people can search by
material so keep that in mind..
12) Feedback – Some sellers are concerned
because they don’t have any feedback. Personally I enjoy
buying from an ‘undiscovered’ shop. However, if you are
concerned about not having any feedback, I strongly suggest that
you make a small purchase from a fellow Etsian. Besides the
feedback, you will also get to experience the thrill of making a
purchase (and the steps involved).
FEEL FREE TO CHECK OUT MY ETSY SHOP